Showing posts with label radio. Show all posts
Showing posts with label radio. Show all posts

Tuesday, December 10, 2013

Need vs Want



Need- verb require something because it is essential or very important
 
Want- verb have a desire to possess or do.
(Oxford English Dictionary, 3rd Edition)


As I may or may not have mentioned before, I spend a lot of time in the car. Commuting to and from my city job, driving kids to horse shows and dance lessons and band practices and guitar lessons and friends houses, shopping for kid food and horse food and dog food and the occasional pizza (well, more often than that...okay weekly pizza)...a lot of time in the car. And because of that I spend a fair amount of time listening to the radio (and talking to myself, but that's not socially acceptable so we'll forget about that part).

This time of the year the radio commercials (and television commercials) are relentlessly hawking items for sale and services for hire. I'm okay with that. It's part of the game, right? And some of these commercials are funny and heartwarming and they make me feel all warm and happy inside.

But as my kids have grown older and I've grown more cynical, I find I'm actually listening to the language of these commercials, and as a family we're discussing them. How such and such a vendor is using a particular word to convince you to by their product. How the music is upbeat, so you think you'll be cooler if you shop in their store. How you need a new appliance to get you through the Christmas season. You get the idea, we're talking about marketing strategies and why they work or why they don't. I'm trying to teach them to think before they buy.

The by-product of all of this parental introspection, though, is that I'm actually realizing how much I mimic commercial-speak in my day to day conversation. And, it being Christmas and all, I'm thinking a whole lot more about the fact that as much as I use the word, I don't need anything.

I have enough food.

I have clean, fresh water.

I have a warm, dry house.

I have clothing.

I have good health.

I have a good paying job.

And I have all of the love of my wonderful family and friends.


So why do I use that word so much? Why do I say that I need a new laptop, when really what I mean is that I would like to have one to replace the one I currently have (which, by the way, is still sporting the blue and red lines of death...)? Why do I say I need a coffee? Okay, maybe that qualifies as something very important...especially for the well being of my children. Maybe it would be better to say that they need me to have a coffee.

Do I really need another book? (Yes. Yes, I do.)

Why do I need new clothes, new Christmas lights, hair products or a new toaster?

The fact of the matter is, I don't need. I want. I want a new coat. I desire an iPad. And diamonds. We all have wants, and that's okay. But there are so many people out there who actually do need. And not only is it my responsibility to help teach my children the difference, it's my responsibility to do what I can to help those who do need. The Christmas season is a perfect time to start. Even in little ways, like bringing a can of food for the food bank box or donating to a charity who helps feed and clothe those who do need.

Our kids watch and listen to the media so closely. And it's our responsibility to counteract the constant barrage of influence that things like commercials have. Because of this I'm trying ever so hard to change how I express myself to suit what I mean. To say I want, not I need.

Except when I'm heading to Starbucks.


Brenda

Saturday, December 1, 2012

Christmas is coming!

Christmas preps are in full swing and I've been having a great time sharing my story with others this week! I hired a PR guy (*cough* my husband *cough*) and he has been a huge help in getting the word out to everyone! He even got me a spot in the local paper!

On Thursday morning I was fortunate enough to have a chance to talk to Drew and Diana at Star 97.5 in Kemptville on their morning show! It was a lot of fun chatting about my book and how it came into being. I even left a signed copy for them to give away, so stay tuned if you live in the Kemptville area! You can find out more here.  I also did a taped interview for 1310 news/ Y101 in Ottawa. My PR guy had suggested I call them and set up a time...so I did so from the side of the road on my cell phone. I was completely cought off guard when the call turned into an interview! Y101 covers most of Eastern Ontario...so if you heard it, please know that I was in my truck on the side of the road as I spoke with them. Yeah, I learned my lesson! Always be prepared when talking to the media! I believe they ran it yesterday, and again this morning.

Today, December 1st, I will be signing books from 11:30 to 2:30 at Mirick's Landing in Merrickville as part of Christmas in Merrickville celebrations.  You can find out more here. And tomorrow I will be doing the same thing at the Jack Purcell Centre in Ottawa (just off of Elgin street) as part of the Ottawa Authors and Artisans Fair. Info is here. I'm looking forward to attending both events-- and maybe get some of my Christmas shopping done!

Also a gentle reminder...If you'd like to buy a book off of my website (Paypal button to the right of this post), the best time to do so is before December 7th. I can't guarantee that the books will get there before Christmas if you order later than that, and I'd hate for it to arrive late!

Hope you are all enjoying the build up to the holiday season. I'm really looking forward to spending some time with my favourite people in the world...my family...as the big day approaches. And maybe even read a book that I didn't write! Any good suggestions? 

Brenda